"We tried Telemarketing before and
it Doesn't Work"
Source: Too Many to List Before they met us!
Most sales organizations want a steady stream
of new opportunities for their sales reps to work on. Our TeleIntelligence
programs do just that. We call our B2B telemarketing TeleIntelligence
because we do more than just cold call, we're actually gathering
market data so that each company we work with will have a better
understand of their marketplace and a better idea of what companies
are interested in buying what they're selling.
We are successful because we pay detailed attention
to the process. Successful B2B Telemarketing involves more than
being friendly, picking up the phone and making a call. As we've
stated before there is no magic in sales. Our key success factors
High Caliber, Well-trained Callers Working
in a Positive Environment
Many callers have been with us 5 years or more and we have not
had turnover in more than a year. Our callers come from all walks
of life and professional backgrounds. We are careful to maintain
a positive, environment. Our call center is definitely not a sweat
Prospect List Selection
We apply a thoughtful process to prospect list selection. Prospect
lists can include dormant customers, trade show lists, Industry
lists, and geographic targets. We profile ideal prospects and
customers to find more companies that fit their profile. We use
an 8 digit SIC target to identify new targets. Lists are continually
monitored and honed for accuracy.
Caller Selection and Training
Each caller is given an overview of the company that will be working
with. A minimum of two callers are assigned to each account. The
callers consistently work with their accounts. Eventually they
begin to become so familiar with the companies they work with,
they begin to act as a seamless extension of the organizations
A prospect decides within 7 seconds whether or not they will end
a phone call. The first 7 seconds of the callers script are critical.
We work closely with our clients to develop a compelling 7-second
statement to ensure that we earn the right to continue to speak
with the prospect. Our callers do not sound scripted. They engage
in a conversational dialogue with each prospect. The script is
simply a place to start.
Sales Person Follow Up
Aggressive, enthusiastic follow up is necessary to bring the new
opportunity to the next step, to actually begin the sales cycle.
Our most successful programs have resulted when sales people eagerly
follow up on the opportunities we send their way.
We invite you to contact us at 312.697.0885
to learn more about TeleIntelligence.
We'll be happy to provide you a list of references that are passionate
about this service!